Executive Summary
Executive Summary
Canitoba Connect is an innovative Indigenous-owned enterprise that bridges high-performing businesses with carefully vetted non-profit organizations to co-create powerful, results-driven “revenue generating” campaigns. We connect businesses offering superior products or services with non-profits to design customized, engaging campaigns that drive significant sales growth. A pre-agreed percentage of the new profits generated is donated directly by the business to the non-profit as a cashback donation—funding creative, impactful, and interactive youth initiatives and financial awards. This model delivers measurable business growth at zero upfront marketing cost, sustainable new revenue for non-profits with minimal overhead, and authentic social impact. It is a proven infinite approach where business success directly fuels community good.
Who We Are
Canitoba Connect is an Indigenous-owned economic and social enterprise founded on the principle that business growth and social good can—and should—thrive together.
C. Steve Richard – Co-Founder & Chief Connector
As a Red River Métis Citizen, economic and social strategist. Specializing in building high-value partnerships between Indigenous and non-Indigenous businesses and purpose-driven non-profits. Expertise in identifying perfect matches and designing “revenue generating” campaigns that deliver both financial returns and lasting community impact.
The Opportunity
Traditional marketing is expensive and often yields uncertain results. At the same time, non-profits face ongoing challenges in securing sustainable funding for critical programs—especially creative and interactive youth initiatives. Businesses want to grow profitably while demonstrating genuine social responsibility. Non-profits need reliable, low-overhead revenue streams that allow them to focus on their mission rather than constant fundraising. Canitoba Connect solves both challenges through innovative, performance-based partnerships.